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Capixel

How does your business show up when people look for it?

Give your business name and answer 9 quick questions about Google, Instagram and your website. You'll see a score from 0 to 100 right away, plus the first three things to fix, in plain language.

Start the checkup

It takes about 2 minutes. Nothing you type leaves your device: the math happens right here, in your browser.

Answer with what you know today

No need to look anything up now. If you don't know an answer, pick “I don't know”: you still get a score, and you can check later.

Your business

Leave it blank if you don't have a website.

1. When someone searches your business name on Google, does it show up?

Search your business name on Google (opens in a new tab)

2. Are the hours Google shows correct, holidays included?

If your business doesn't show up on Google, pick the second option.

3. Do Google and Instagram show real photos of your business, like the storefront, the inside, your products or your team?
4. How many Google reviews does your business have?
5. Do your Instagram profile and your Google listing have a button to call or message you?
6. Does your website work well on a phone, with readable text and easy-to-tap buttons, no zooming needed?
8. Is your website at your own address, like yourbusiness.com?
9. Does your business have an email address with its own name, like info@yourbusiness.com?

The score is calculated in your browser. Nothing you answer is sent or stored.

Questions about the checkup

Does what I type go anywhere?

No. The score is calculated in your browser, and Capixel doesn't receive or store anything you answer. Only when you tap “I want my free preview” does your email app open with the message filled in, and you decide whether to send it.

How is the score calculated?

Each question is worth part of the 100 points, weighted by how much Capixel thinks it matters to people looking for a local business: showing up on Google is worth 15; reviews, 13; correct hours and a mobile-friendly site, 12 each; photos, a contact button, a menu or catalog and your own domain, 10 each; email with your business name, 8. A partial answer earns part of the points, and “I don't know” earns none.

Does a high score guarantee first place on Google?

No, and be wary of anyone who promises that: nobody controls Google rankings. The score shows whether the basics are in place, what Google can read and what customers find once they reach you.

How much does it cost?

The checkup is free. So is the website preview: it's ready within 3 business days, before any payment.

I already have a website. Is this still useful?

Yes. The questions about phones, your address and your menu show what the site fails to answer, and the rest applies to Google and Instagram.

Rather just talk to us?

Email us your business name and your Instagram. The preview is ready within 3 business days, free.

Get a free preview

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